DZALEU.COM African Lifestyle Media - Black celebrities : Serena Williams Fashion Brand S by Serena

With S By Serena, Serena Williams wants to make all women desirable

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With S By Serena, Serena Williams wants to make all women desirable

It is well known that celebrities, especially black celebrities, love to switch to fashion, with many decided to launch a brand to promote their vision of chic. The proof with Gabrielle Union, Rihanna, Megan Markle or Serena Williams, who has been there since last year. The queen of tennis has indeed launched its brand, “S By Serena” in 2018.

Serena Williams makes a splash at New York Fashion Week with “S By Serena”

pics @S By Serena

On September 10th, “S By Serena” presented its new Spring-Summer 2020 collection at NYFW (New York Fashion Week). For the occasion, Serena Williams did not skimp on communication. The one that is followed by more than 11 million people on Instagram was surrounded by a fashion icon, Anna Wintour herself ! And to punctuate her fashion show, Serena Williams appealed to the pretty La La Anthony, her fellow and wife of the basketball player Carmelo Anthony.

Through her clothing brand, Serena Williams aims to offer every woman, whatever her body type, something to feel comfortable and desirable. In view of certain pieces of the collection (like this one piece jersey worn by Serena herself), we validate! ©

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