Viola Davis is the new face for L’Oreal Paris
We put the African-American actress on spotlight in Dzaleu.com just days ago, just wanting to show our visitors, through the image and personality of this woman, how naturally we can shine without the need to be distorted.
The following gives us reason. Viola Davis, 54, is the new face of the most prestigious cosmetics brand in the world, L’Oreal Paris, who says better?
Viola Davis will soon appear in the advertising campaigns of L’Oreal Paris for its “Age perfect” range for mature women.
“We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity, and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It’” said, Delphine Viguier-Hovasse, Global Brand President for L’Oréal Paris.
On her Instagram page, the African-American actress announced her entry into L’Oreal Paris, with a message that already sets the tone:
“To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”
On the cinema side, Viola Davis is also a success story. As the “Murder” series begins its final season, Viola Davis already has another big challenge; to portray Michelle Obama on screen. She has been chosen to play the role of the American First Lady in the upcoming series “First Ladies.” ©Dzaleu.com